Your mood and self-esteem (high or low) are produced by your brain biochemistry. A giant step towards success lies in improving how you FEEL. Here are the backup data to provide additional credibility to the information presented on this website:

Timid Salesmen Have Skinny Kids
by Horace "Judge" Ziglar, published 1991 by Oliver-Nelson Books
The book that gave us the first clue.

How Achievers Achieve
by Gerhard Gschwandtner, Editor, Selling Power Magazine,
15th Anniversary issue published September 1995
An excellent magazine with good coverage of leading-edge developments.

The Psychology of Selling
by George W. Dudley and Shannon L. Goodson, published 1987 by Pocket Books
This book contained the first serious research to document the great difference in rewards between dysthymic and bold people.

Earning What You're Worth?
by George W. Dudley and Shannon L. Goodson, published 1995 by Pocket Books
A meticulously researched 424-page follow-up to their first book --- if you're in business you really ought to read it.

Can Evolutionary Theory Help Us Understand the Proximate Mechanisms and Symptom Changes Characteristic of Persons with Dysthymic Disorders?
by Michael D. McGuire, paper given 1990 to the American Psychiatric Association
The old sour-grapes saying that "money doesn't bring happiness" may be true or not, but Dr. McGuire proved in rigorous scientific terms that "happiness DOES bring money."

Uptight and Laid-Back Monkeys: Individual Differences in the Response to Social Challenges
by Dr. Stephen J. Suomi, in Plasticity of Development, published 1991 by MIT Press
He proves that leadership falls NOT to aggressive individuals who fight the most and hardest, but to individuals with peaceful, "laid-back" operating styles. These rise to the top while the violent and aggressive ones stay low on the totem pole.

Listening to Prozac
by Peter D. Kramer, published 1993 by Penguin Books
A well-phrased defense of Prozac --- written a few years before the dark side effects of Prozac became known.

How FOOD leads to >>> MOOD

The Way Up from Down
by Priscilla Slagle M.D., published 1987 by St. Martin's Press
She was the first medical doctor in North America to defy the medical establishment and treat depression with food and supplements. The best book to show to your physician if you need to get him or her on your side.

Your Body's Many Cries For Water
by F. Batmanghelidj M.D., published 1987 by Simon & Schuster
Dehydration is an unrecognized contributory cause of numerous diseases --- one of them is depression

The Amino Revolution
by Robert Erdmann Ph.D., published 1995 by Simon & Schuster
Good coverage of food supplements but doesn't deal with the effects of food itself, nor light, oxygen, or exercise.

Peak Performance Living
by Joel Robertson Ph.D., published 1996 by Harper San Francisco
Good overview of the effects of food but unfortunately written as if food supplements and health food stores didn't exist. Also claims that serotononin and dopamine are "opposites" - which is untrue as we document in Chapter 7 of FOOD, MOOD and MONEY.

Brain Boosters
by Beverly Potter and Sebastian Orfali, published 1993 by Ronin Publishing
Herbal combinations for increased concentration and mental focus.

Good Health Through Age 120
by Marcus Laux M.D., published 1995 by LNZ Publishing
A "digest" book -- good overview but no how-to coverage.

Nippon Businessman Power Diet
by Kushi Namaro and Tsuneo Watanabe, published 1996 by Toko Press (in Japanese)
An Asian parallel to our report FOOD, MOOD & MONEY --- if this book had been published two years earlier we could have saved ourselves half of our work. Japan has taken big-time to biochemical food supplementation --- from amino-acid fortified "Amino-Tofu" to "AminoCult" fortified yoghurt drinks in vending machines.

The Bitter Truth About Artifical Sweeteners
by Dennis W. Remington M.D. and Barbara W. Higa R.D., published 1987 by Vitality House
Artificial sweeteners are directly implicated in dozens of diseases, one of them --- you guessed it --- depression.

The report that changed 20,000 lives --- --- now in the new expanded second edition.

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