From "Earning What You're Worth?" by George W. Dudley and Shannon L. Goodson, Page 40:
"Can you really motivate anyone? We're asked that question frequently. From our perspective, many sales trainers, writers, public speakers, and people who develop sales training materials continue to depend on the "needs hierarchy" theories of the '50s to understand motivation. To the rest of the world, however, the study of motivation did not end with Maslow's exalted sensitivity training, celebrated nude marathons, or famous hierarchy of needs.
"Much work has been done since then. Scientific understanding of human systems, such as motivation, has progressed. Today, scientists are discovering new ways to effectively manipulate human energy and drive. New methods have been developed to arouse the body to higher energy levels. Drugs have been found which function as authentic aphrodisiacs, exhibiting a marked effect on libido (sexual motivation).
"The new scientific emphasis on food has made us more aware of how vitamins, minerals and other nutrients influence our energy level. Shelves of new bags, boxes, and bottles of nutritional elixirs formulated to heighten our energy levels are readily available. Many people regularly receive vitamin B12 shots prior to entering high energy demand situations. But the substance of choice for today's super achiever is adrenalin.
"Much has been discovered about the demotivating influences of a number of common health risks: Excessive drinking, excessive smoking, too much or too little exercise, sleep disturbances, workaholism, mental trauma, chronic stress. physical diease, drugs, and call reluctance all take a toll on physical energy.
Can you motivate another person? Of course. If you are willing to teach them how to become better body managers." (our emphasis)